As all eyes seem fixed on Brentford's star striker Scott Hogan, a glance across the Championship's top scorers list reveals a much more attractive option in Leeds United's Chris Wood.
While Hogan has banged in 14 goals in 26 appearances this season for the Bees, Wood has been even more prolific with 19 in 30 appearances.
For many, there are concerns about Scott Hogan's injury history and a quick glance shows that his form this season is a vast improvement from previous seasons where knee injuries have hindered his progress.
In Wood's case, he has blossomed since moving to Leeds in 2015 and averages almost a goal every second game. In addition, as Winston Reid's vice captain for New Zealand he has considerable experience at international level with 19 goals in his 42 appearances.
Hogan is a traditional poacher who scores most of his goals from close range while at 6 foot 3 Wood is a much greater physical presence who can contribute much more than just goals and who would be unlikely to struggle with the physicality of the Premiership.
Brentford and Leeds have both valued their respective striking assets at £15 million which is well within West Ham's purchasing power and with Hogan 24 years old and Wood 25 years there is little to separate them.
As the Hammers efforts to finalise a deal with Brentford trundle on, maybe its time to look next door at Wood?