After all the strife of last season where the fading identity of West Ham United was called into question, all eyes are on a happier time next year with a new start and a chance for the board to reassure fans that we are moving forward.
With all the distractions of the World Cup many fans have been distracted from what is usually an exciting moment when our new kit is revealed. However a quick glance reveals that our new strip is possibly the least West Ham-like kit we have had in living memory! Where's all the sky blue gone? The home kit looks considerably more like a Burnley strip than a Hammers one!
Ironically, club legend Billy Bonds is one of our kit models but a quick look back to Bonzo's time demonstrates that in comparison to 1974, it looks more like something Leighton James and the lads up in Burnley would've been wearing!
The independent fans group voiced a variety of concerns last year but maybe one that was missing is where is our greatest ever kit disappeared to? The double claret stripe on sky blue is surely the most aesthetically pleasing kit of all time yet we seem to have discarded it....as our bland dark blue away kit for 2018/9 shows.
We are not impressed! The identity of a club is closely aligned to its colours - something that seems to be fading in 2018/9. Whatever fan forum exists for next season might raise this issue with our club management?
Just a thought.