As we enter the final days of the transfer window (it closes this Friday at 11pm), the speculation around transfers has reached peak hysteria.
While West ham have made some excellent signings, they still need a replacement for Gianluca Scamacca to provide competition and support for the ageing Michail Antonio.
And it's that striker position that is in the media spotlight with Sky Sports indicating that Tim Steidten has apparently flown to Brazil in search of a striker.
However, there are conflicting reports as to the identity of West ham's interest with the Sun suggesting it is Flamengo's Pedro, while the Mail reckons that it is Corinthians Yuri Alberto.
Both are prolific in the Brazilian league, but have each had disappointing previous spells in Europe - Pedro failed to shine at Fiorentia, while Alberto had a brief stay at Zenit St Petersburg.
Pedro is a friend and former youth team mate of Lucas Paqueta.
Meanwhile, Dharmesh Sheth of Sky Sports reckons that the Hammers remain focused on Morocan Youssef En Nesyri, with some suggestng a swap deal may be on the cards with Sevilla as Pablo Fornals may be returning to his native Spain.
The Mirror's James Nursery believes PSG's Hugo Ekitike remains a target.
As for our existing forwards, Danny Ings is rumoured to be on his way to join Sean Dyche, whom he played under for 4 years at Burnley.
In short, lots of speculation, much of which seems based upon vague links rather than actual hard information. It's difficult to get too excited as the seasoned eye will recognise that moving to the Premiership would be a big step up for all of these players.